Hell Energy: Leeds-based marketing firm brought on to help Hungarian energy drink in UK market

The brand has since become well-known internationally, with an export market of more than 60 countries.

Nev Ridley, managing director at ilk Agency, said: “We are thrilled to welcome Hell Energy to our ever-growing list of clients, as we aid in cementing its UK presence through our social and paid services.

“We have a lot of experience working with various beverage clients, and it’s certainly exciting to be working with a brand as transformative as this one.

"There is a lot planned for 2024 and beyond, and we’re very much looking forward to achieving great results.”

After a competitive pitch process, the Hell Energy team appointed ilk to raise further awareness of the brands presence in the UK, with a focus on strategic social marketing that is aimed at both consumer and trade audiences.

Working closely with a network of global agency partners and with the internal marketing team in Hungary, ilk will be leading brand building and awareness activity across organic social media, paid advertising, influencer marketing and ambassador programmes.

Adrienne Popovics, marketing director at Hell Energy, added: "We selected ilk Agency based on their demonstrated success in delivering imaginative and impactful campaigns.

"We are confident that the team’s innovative strategies and thorough understanding of the UK market will play a pivotal role in effectively implementing our UK marketing strategy."