Yorkshire Building Society renames accounts to make them more 'customer friendly'

The Society said the changes to its easy access deals aim to support customers in choosing accounts to meet their needs.

They replace the Internet Saver Plus, Internet Saver Isa Plus, Access Saver Plus and Access Saver Isa Plus – which have all been withdrawn and re-released with new names.

The accounts offer variable interest rates on balances from £1. Customers can access their savings without penalty, or to close the account if needed.

In customer testing, nearly two-thirds (64 per cent) of people preferred Easy Access Saver as an account name and just 5 per cent preferred Internet Saver Plus, the Society said.

The Easy Access Saver pays a rate of 4.80 per cent and the Easy Access Isa pays 4.50 per cent. Both are available online.

The Everyday Saver and Everyday Isa both pay 3.45 per cent. They are available in branch and by post.

Chris Irwin, director of savings manager at Yorkshire Building Society, said: “Introducing the new account names, which spell out key features, will make it easier and clearer for savers to choose an account, that best suits them.”

Rachel Springall, a finance expert at Moneyfactscompare.co.uk, said: “It is encouraging to see Yorkshire Building Society taking on board the thoughts of its customers to review the account names of their products for easier navigation.”