Asda feels the pain from the Tesco revival
ASDA is paying the price of Tesco’s recovery with its worst sales performance in more than 20 years as Tesco wins back shoppers by slashing prices.
Leeds-based Asda has benefited from Tesco’s slump over the past few years, but a renaissance under new boss Dave Lewis led to Tesco’s best performance in 18 months, according to the latest data from Kantar Worldpanel.
Tesco’s sales rose 1.1 per cent in the 12 weeks to March 1, giving it a flat market share of 28.7 per cent (down very slightly from to 28.8 per cent) whereas Asda’s sales fell 2.1 per cent, taking its market share from 17.5 per cent to 17.0 per cent.
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