Euro 2012 helps Betfair hit record trade
ONLINE bookmaker Betfair yesterday said Euro 2012 was on course to attract record levels of trade for a single event after punters bet more than £1bn on the football championship.
Betfair, whose exchange allows punters to set their own odds against one another, said £183m was matched on England, helped by former Tottenham boss Harry Redknapp giving tips to the customers in his role as brand ambassador.
The company’s other ambassadors include former Yorkshire and England cricket captain Michael Vaughan.
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