Safestyle UK remains on track with programme to reduce cost base and improve margins

Safestyle UK, the retailer and manufacturer of PVCu replacement windows and doors, said its programme to reduce its cost base and improve margins will provide a boost for its underlying performance.

In a statement issued at the group’s annual general meeting, Alan Lovell, chairman of Safestyle UK, said trading had remained in line with recently revised expectations outlined at its final results in March.

He added: “We have maintained the price increases enacted late last year to mitigate input cost inflation. Recently, we have slowed the rate of further price progression as input cost increases have begun to moderate and we are actively managing the balance between lead conversion/volume and price progression.

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“Investment in our strategic agenda has continued as we launched a material TV and radio campaign across February and March and pleasingly have seen further increases in our brand awareness which we are confident will underpin our growth aspirations for the medium-term.”

Safestyle UK said its trading has remained in line with recently revised expectationsSafestyle UK said its trading has remained in line with recently revised expectations
Safestyle UK said its trading has remained in line with recently revised expectations

“Beyond brand, the business continues to make progress on its other key strategic objectives, and we look forward to providing a more detailed update at our interim results in September.”