Car buyers putting looks before safety
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A survey of buyers’ priorities by Co-op Insurance revealed that the safety performance of a vehicle only just scraped into the top ten considerations, behind other factors such as value, brand and even colour.
In fact, only 4 per cent rated safety as their number one priority when looking for a new vehicle. Almost 80 per cent (79 per cent) said that car safety was very important to them but almost three quarters (71 per cent) still didn’t include it in their top five considerations.
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Hide AdIn order of priority, the top ten considerations for car buyers were:
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Price
Value for money
Brand