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Business Diary May 19
Pound for pound, Asda goes one better
THE jury's still out on Asda's decision to follow Sainsbury's with a "feed a family of four for 4 a head" campaign.
Sainsbury's much-feted Feed Your Family For a Fiver marketing drive, fronted by celebrity chef Jamie Oliver, has helped boost its "basics" range by 60 per cent.
But the Leeds-based supermarket's decision to follow with an unashamedly similar advertising campaign hasn't won many fans.
One industry insider said: "It's rubbish. It doesn't exactly roll off
the tongue."
Asda plans to launch the campaign this month, featuring about 20 recipes, through a combination of online advertising and in-store recipe cards.
Sainsbury's declined to comment beyond saying: "Imitation is the sincerest form of flattery".
TV presenter misses out at Morrisons
WHICH television presenter was considered and then passed over for a starring role in one of Morrisons celebrity adverts after appearing in the headlines for the wrong reasons?
The unlucky chap missed out on the chance to follow in the footsteps of Top Gear's Richard Hammond, footballer-turned-pundit Alan Hansen and cheeky television host Denise Van Outen – as well as to pick up a sizeable pay cheque for a few days' work.
Angus Maciver, marketing director at the Bradford-based supermarket giant, is too polite to say who it was. What he does divulge, however, is that they did not follow up their interest in the un-named presenter after a focus group raised concerns about the tabloid accounts of how he left his wife for another woman.
Can you imagine rivals Tesco, which recruited the Spice Girls to provide an endorsement two years ago despite a string of revelations about their private lives, ever being so selective?
Raising a glass to a pint of the best
NO fancy extras at Dent Brewery, located in one of the remotest parts in the Yorkshire Post's circulation area; just a good pint of beer.
Gary Kirby, manager of the brewery-owned George and Dragon, at Dent, said: "We find today that there is a tendancy to intellectualise beer.
"At Dent Brewery, we make uncomplicated, honest traditional ales, using the finest ingredients as well as our own natural spring water."
Last week, Camra named the Rambrau pale ale as its champion speciality beer in the north-west.
According to Gary, the future is exciting. He said: "This year, we hope to consolidate last year's growth, bring to market new products and continue to grow the business."
Its brews include T'owd Tup, Ramsbottom and, our favourite, Kamikaze.
An offer hot off the presses for MPs
ENTREPRENEUR Richard Kaye is offering free Corby trouser presses
to all MPs.
The new owner of John Corby Ltd made the offer after reading how Liberal Democrat MP Chris Huhne had his claim for a trouser press knocked back.
"While I understand the public's discontent with the current situation regarding MPs' expense claims, I appreciate that Members of Parliament are required to look smart at all times," said Mr Kaye.
"Therefore, I am happy to offer all members the opportunity to to receive, at no cost to them, a Corby trouser press, directly from the manufacturers."
Final sadness as Leeds miss out on the Iron
SCUNTHORPE United fan Lee Collinson regrets that Leeds United didn't make it to the League One play-off finals – he was looking forward to beating them.
The head of Barclays commercial bank in Yorkshire is also an associate director at Scunthorpe, his hometown club, who face Millwall instead.
Said Lee: "I was looking forward to playing and beating Leeds in the
final but obviously they couldn't make it."
His club have already been to Wembley once this season, when they lost to Luton in the Johnstone's Paint Trophy a month ago.
Frying tonight and flying tonight
LAST week's revelation that Top Gear is going green, prompted an inventive response from Cullingworth's Peter Rushforth.
We reported how the BBC show is planning to fly a helicopter using chip fat as fuel.
Following the story, Peter, er, rushed forth to email us with his suggestion.
"Will Jeremy Clarkson and co fly from Leeds Bradford International Airport – using fat from Harry Ramsdens? My son, Michael, suggested it would be a wonderful advert for Harry Ramsden if it spread the smell of fish and chips around as, apparently, diesel cars using the fat do."
If you have a story for the Business Diary email bernard.ginns@ypn.co.uk
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Weather for Yorkshire
Tuesday 22 May 2012
Today
Sunny
Temperature: 9 C to 23 C
Wind Speed: 21 mph
Wind direction: North
Tomorrow
Sunny spells
Temperature: 10 C to 23 C
Wind Speed: 12 mph
Wind direction: North east
