Cranswick in deal to be Asda’s main pork supplier

Martin Davey

Martin Davey

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CRANSWICK has won a £30m deal to become Asda’s main fresh pork supplier, buying a site in Hull to meet the surge in demand.

The Hull-based pork, sausage and bacon producer confirmed the purchase of a former fish auction house from receivers. It expects to be in full production at the site by the end of March.

Cranswick said the deal will create more than 100 jobs, and it is also investing a “multi-million pound” sum in slicing, dicing and vacuum-packing technology at the site.

 

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