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Ocado's festive cheer as sales soar
Upmarket online delivery firm Ocado yesterday said it had seen its best Christmas ever in a sign that consumers did not scrimp on their festive food and drink.
The firm, which delivers Waitrose and John Lewis products, said the week leading up to Christmas saw sales rocket 97 per cent on the previous year, with record-breaking sales of more than 2m on the Sunday, Monday and Tuesday.
In the four weeks to January 3, year-on-year sales increased 25 per cent, up from growth of 17 per cent in the four weeks to November 30.
Ocado co-founder Jason Gissing said: "Our pace of growth is incredibly exciting as it shows we are growing through a tough recession.
"The internet is thriving and I think that Ocado, now in its eighth year of trading, reflects that trend.
"We're still a minnow in food retailing, but there's lots more we aim to do and the signs are very encouraging."
Ocado has sought to attract price-conscious customers with its Tesco Price Match guarantee and said the Ocado Everyday value range had gone down well with customers.
Mr Gissing added a "massive expansion" in items available had also proved popular.
Ocado sells over 15,000 product lines and has recently added more non-food items to its repertoire, including toys, magazines and fresh flowers.
The announcement follows the release of John Lewis figures showing a year-on-year sales rise of 1.2 per cent in the week to December 27.
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Saturday 11 February 2012
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