Butchery chain Crawshaw defied the winter floods across its Northern heartlands with a credible Christmas performance.
The Rotherham-based firm said like-for-like sales rose 0.8 per cent in the 15 weeks to January 3 despite challenging conditions as customers were put off shopping by adverse weather in the north.
Total sales rose 64 per cent following a raft of new store openings and sales are up 52 per cent in the year to date.
The group’s CEO Noel Collett said: “We are delighted to be able to report such strong sales performance as our growth strategy continues to rapidly enhance sales and profitability. Our growth plan is progressing very well and is on track with an increase of 17 stores for the current financial year taking our portfolio to 39 stores.”
Crawshaw said it was also pleased with the positive like-for-like performance in its mature stores, particularly given the bad weather.
Mr Collett said the board expects full year results will be in line with market expectations.
Analyst Charles Hall at Peel Hunt said: “Positive like-for-like sales for the last 15 weeks is impressive given the lower footfall on the high street, with Northern areas particularly weak due to the weather.
“The period started well, but weather conditions through the autumn have been unhelpful and the recent flooding has not helped. This has masked the benefit of recent initiatives, such as broadening the range of food to go products and improving the fresh meat range.”