Savvy Yorkshire shoppers plan to take to the web to snap up Christmas Day sales bargains

Picture: PA
Picture: PA
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IT used to be that Christmas Day afternoon was a time for the Queen’s speech, fighting Turkey food comas and maybe a sneaky trip to the pub.

But it seems more and more of us will be switching on our laptops and searching for the best sales bargains come December 25.

Research by website suggests almost one in ten Yorkshire residents will be online shopping on Christmas Day - with more than two fiths, 41 per cent, doing so in secret, away from family and friends.

Keen to cash in on a good deal, 41 per cent of Christmas Day surfers will be shopping online in the morning, whilst 29 per cent will be sneaking off straight after Christmas dinner.

Data from the shopping site from 2014 shows that the majority of shoppers on Christmas Day, chose to log on at 8am, before opening presents with their family. Browsing peaked at 10pm once the Christmas dinner food coma set in and Downton Abbey and EastEnders had been watched. Most were interested in picking up big ticket items, shopping with Currys and Debenhams, spending more than £850,000 on the day.

However, it seems this year many savvy Yorkshire shoppers will be looking to cash in on discounts even earlier with 28 per cent planning to shop on Christmas Eve - and 16 per cent will be looking for discounted last-minute Christmas gifts.

The study also found that more than half of residents in Yorkshire and the Humber, 54 per cent, plan to put off eating Christmas leftovers to fight their way through Boxing Day shopping crowds, spending, on average, more than three hours browsing for discounts.

53 per cent said they have been putting off certain purchases for months in order to snap them up at a reduced cost; while 57 per cent said they planned on bulk buying birthday presents. A third said they would be stocking up on cheap toiletries, while others will be stockpiling Christmas supplies for the following year.