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Tuesday, 9th February 2010

Good call

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Published Date: 09 January 2009
MAUREEN Lipman would approve – even though the Hull-born actress, who played the indefatigable Beattie in the BT adverts, would probably have uttered her catchphrase "You Got an Ology?" on hearing that the phone giant intends to scrap charges for 0870 or 0845 numbers.

Like many, Beattie would have initially feigned indifference that one of the utilities was planning to ring in the changes for 2009 by removing various charges at a time when most household bills appear to rise with relentless regularity.

BT's move is significant – given the vast number
of doctor's surgeries, insurance firms, energy utilities, banks and building societies that can only be contacted via these lines.

It's estimated each householder spends half an hour each month calling these numbers – at the considerable rate of 5.8p a minute. At least they can now do so safe in the knowledge that they're not having to pay for the privilege of listening to an infernal recorded message bleating: "Sorry, all lines are busy. Your call has been placed in a queue."

Now customers, like Beattie, won't be phoning BT's rivals for an "ology". They will be asking for an apology if they do not match this gesture.



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  • Last Updated: 09 January 2009 8:30 AM
  • Source: n/a
  • Location: Yorkshire
 
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NHS Patient,

London 10/01/2009 14:15:01
This is a good competitive move by BT. It does however take advantage of the fact that it is often BT itself that receives the extra money that still has to be paid to the telephone company that terminates these "revenue sharing calls" e.g. for calls to NHS Direct.

This makes it relatively easy for BT to offer these calls free to some customers and harder for its landline competitors to follow its example. Much of the so-called "cost" to BT is simply a loss of income that it hopes to make up in other ways.

BT no longer competes in the mobile market, so we cannot expect mobile users to ever benefit in this way. Those who cannot afford the installation charge for a landline suffer the greatest premium charge for these types of calls, often when accessing healthcare, social benefits and other public services.

Furthermore, you cannot have an inclusive call plan if you have to use a payphone to make these calls!

Only 1.4 million of the 14 million residential BT customers said to benefit subscribe to the "Anytime" package. It is only this which will now include free calls to a GP with a 0845 number during normal practice hours.

The Yorkshire and the Humber area has the largest proportion of GPs (14%) using 0845 numbers (155 cases noted). It also has 123 GPs (11%) using the even more expensive 0844 numbers. Calls to 0844 numbers are never free, are always more expensive than local calls, and could never be expected to be added to packages, for various reasons.

Leeds has 27 GPs (18% - the highest proportion in the country) using 0844 numbers, with none using 0845. These include Dr Richard Vautrey of the BMA and Leeds LMC, who is quoted in the EP as welcoming this change by BT as "exactly the way forward".

This comment is odd, as this will do nothing whatsoever to help Dr Vautry's patients. Even if BT made further changes to the way in which one service is paid for by charges for another, with customers always picking up the bill in some way, this would
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NHS Patient,

London 12/01/2009 15:18:53
(I continue, and conclude, the previous truncated message)

This comment from Dr Vautrey is odd, as this change by BT will do nothing any of his patients. Even in the highly unlikely event of BT making further changes to the way in which one service is subsidised by another, with customers always picking up the bill in some way, this would not affect the subsidy that he, and over 1000 other practices around the UK, are deriving from patients in a NHS that should be exclusively "free at the point of need".

It is the scandal of revenue sharing, which allows the Carphone Warehouse telephone service used by Dr Vautrey and other NHS GPs to be paid for by callers and their telephone companies, which must end.

This is what is proposed by the government in its consultation, which must be supported by Beattie, Ms Lipman and all those who believe that the founding principles of the NHS should be retained.

(We may have our individual views of what "-ology" is being practised by Dr Vautrey.)
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