The resort was one of the first in the country to introduce no-alcohol zones on its streets, and the new scheme is aimed at reducing drink-related crime further.
The latest initiative is aimed at hammering home the dangers of drinking to excess in the run-up to Christmas as shocking official statistics have revealed the misery caused by alcohol abuse.
Last year, more than three-quarters of domestic violence reported to North Yorkshire Police in the Scarborough and Ryedale districts was alcohol-related.
And nationally 17 per cent of victims of sexual assault said an offence took place while they were drunk, according to the British Crime Survey.
Scarborough's Safer Communities Partnership manager Mandy Chance, who is overseeing the project, said: "If we want to begin to change the culture of binge drinking we need to involve individuals and encourage people to think about
their own behaviour and how it impacts on those around them and their environment.
"This project is crucial in highlighting the link between safe drinking and violence, domestic abuse, criminal damage, sexual assault and disorder.
"There are also well-documented links between irresponsible drinking and short and longer-term health issues."
Scarborough was one of the first towns in the country to declare many of its streets no-alcohol zones after a by-law two decades ago.
This was replaced in September this year by new police powers which allow officers to order someone not to drink alcohol and hand over cans and bottles.
Anyone who refuses can be arrested and fined up to £500.
A scheme was also drawn up for Scarborough and Whitby last year to combat alcohol-fuelled violence and promote a continental-style café culture to coincide with the Government's introduction of longer licensing hours.
Pubs crammed with revellers in Whitby and Scarborough prompted the drafting of a new licensing policy as both North Yorkshire Police and councillors attempted to curb the growing problem of alcohol-related crime.
The two Yorkshire Coast towns lay claim to the majority of the 1,000 licensed premises in the area, but the new policy means other pubs and bars cannot open unless owners prove the new ventures will not add to the seaside crimewave.
In Whitby alone, 37 per cent of all crimes between January and December of 2004 were committed between 11pm and 2am, and 45 per cent of all assaults happened between these hours.
The latest crackdown in Scarborough, which was launched on Friday, will incorporate high-profile poster campaigns in pubs and bars as well as doctor's surgeries and libraries.
Credit card-style leaflets are also being handed out with information on the law and the impact of alcohol-related behaviour. This information will also be displayed on the inside and outside of private hire vehicles and taxis using reflective signs.
Station Taxis is the first private hire company to sign up to the project, and it is hoped more organisations will pledge their support.
To contact the Safer Communities Partnership ring 01723 232326 or visit www.
safermoorsandcoast.org for more information.
paul.jeeves@ypn.co.uk