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Tuesday, 9th February 2010

Asian version of Monopoly

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Published Date: 26 May 2005
Amy Binns
A SPECIAL edition of Monopoly based on Britain's south Asian culture is to be released, and its inventors are seeking suggestions of suitable names to replace the traditional London streets.
Called Monopoly UK "Desi" – the Asian term for homeland – it will feature Indian icons such as the Taj Mahal and Bollywood, as well as British streets famous for Asian culture, such as London's Brick Lane and Manchester's Wilmslow Road.
The traditio
nal counters of top hat, dog, racing car and boot are to be replaced with three-wheeled scooters, tigers, cricket bats and Indian sweets.
Creator Gurdip Ahluwalia, who came up with the idea while working for games manufacturer Hasbro, is still seeking street names and landmarks to replace Mayfair, Park Lane and Old Kent Road.
He said: "It's an opportunity for people to say a street in Bradford should be on the board. We are also looking at brands and businesses that are popular with Asians.
"The game should be a celebration of what south Asians have done for this country, and the positive impact we have had on the economy and culture."
Amjad Pervez, Bradford businessman and chairman of Asian Trades Link, said he would nominate Lister Park, as it includes Cartwright Hall representing Bradford's traditional heritage and the beautiful Mughal water gardens inspired by the city's Asian community.
Mr Pervez said: "The first three Melas were held at Lister Park so it is a meeting place not just for white and Asian people but also for people from all over the world."
Bradford West MP Marsha Singh suggested the city's Bombay Stores, a huge clothing and fabrics shop which attracts coach parties from all over the North.
He said: "I'd also suggest Kashmir Crown Bakeries. They are very successful and have another company, Yorkshire Bakeries, which produce cakes for supermarkets."
Tariq Haq, owner of the Pakeezah superstore in the city, said he would nominate Leeds Road, which is lined with Asian jewellers and restaurants including his own business.
He said: "It's becoming a real Asian marketplace. There's a lot of grants coming in and over the next few years it's really going to develop into something special."
Mumtaz Khan, owner of Bradford's Mumtaz restaurant and chilled food business, nominated Great Horton Road.
He said: "It stretches all the way from the Alhambra, which is a Bradford landmark inspired by a Muslim palace in Spain, past Bombay Stores and my restaurant."
The game is expected to go on sale in October, and nominations can be made at www.desimonopoly.com



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