The era of falling food prices is over and households will have to get used to spending more at the checkouts, experts said yesterday.
A typical trolley of food has risen in price by 8.3 per cent since the beginning of the year, new figures show.
The price of meat and fish was up 22.9 per cent since January, while the cost of fresh fruit and vegetables was up 14.7 per cent, a stu
dy for the BBC by retail analysts Verdict Research found.
Seven individual items were up in price by more than 40 per cent. A pack of four croissants was up 47.4 per cent, bolognese pasta was up 46.2 per cent, 125g of ham was up 45.4 per cent, and skinless chicken breasts were up 42.6 per cent.
Basmati rice was up 42.1 per cent, a medium whole chicken up 41.9 per cent and 400g of mayonnaise was up by 40.6 per cent.
The survey comes after high street data from the British Retail Consortium (BRC) released on Wednesday showed the rocketing rate of food inflation slowed markedly last month.
The consulting director at Verdict Research, Neil Saunders, said: "Food is one of the biggest components of household expenditure, and with increases like these it's not surprising that consumers are feeling squeezed.
"Consumers have become used to food prices falling year after year. That era has gone and shoppers are having to adjust to higher prices."
The BRC said food inflation posted its lowest monthly rise for five months to hit 10 per cent in August. The month-on-month rise was 0.3 per cent, down from 1.9 per cent in July and the lowest since March.
But the high cost of food is far exceeding the official rate of inflation, with the Consumer Prices Index, which includes shop goods, energy and fuel costs, at 4.4 per cent.
The Verdict survey for the BBC divided household supermarket purchases into 13 categories, with meat and fish showing the biggest increase in price.
General store cupboard items, including tinned foods, registered the next biggest increase at 15 per cent.
Laundry, washing and toilet paper was up 14.4 per cent, drink was up 6.8 per cent, pet food up 6.5 per cent, cereal and baked goods up 6 per cent and frozen food up 5.8 per cent.
But ready meals were down since January by 0.4 per cent and dairy goods were also down by 1.8 per cent.
The BRC said food inflation has more than quadrupled over the past year thanks to soaring packaging, cooking oil and fat costs, and has been the main driver of overall upward price pressure on the high street.
National Consumer Council policy expert Lucy Yates said: "We would urge consumers to shop around, think about how they can keep food wastage to a minimum and use supermarket comparison websites to ensure they get the best deals possible."
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