Logistics services provider Torque, which has sites in Leeds, Bradford and Wakefield employing more than 700 people, has been chosen by the new women’s fashion brand Hope to manage its freight, warehouse and distribution operation.
Hope is a new British womenswear label, created by Nayna McIntosh with the backing of retail veteran Lord Rose. The 65 piece-strong label will include dresses, knitwear, bottoms and tops.
It will have its own standalone website from September and will also be sold through pop-up boutiques at home.
Around 90 per cent of the products will come in just three sizes, while 60 per cent of sourcing will be from the UK and the rest from Italy.
Torque will be providing a full suite of services including freight; e-fulfilment; customs support; quality checking; pick and pack; personalisation; distribution and returns management. Torque will also provide a specialist gift wrapping service to include personalised messages.
Nayna McIntosh, the founder and CEO of Hope, said: “I have worked with Torque for more than 20 years, including new brand launches, I am confident they will manage Hope’s fulfilment needs to meet the expectations of our customers ”.
Stewart Firth, head of operations, Torque, said: “We are excited to be involved with this new and exciting brand and look forward to working with them to grow into an established and successful label.”
Torque, which has a turnover of £60m, operates globally for customers ranging from large high street names to small internet retailers.
Torque customers include Curvy Kate, the premium lingerie brand for ladies.