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Crisp company pulls bus crash TV advert
A crisps manufacturer has withdawn a TV advert which shows the top of a bus being sliced off, following dozens of complaints from viewers.
Walkers said it had cut the offending scene from the ad and a a new version will be aired today .
Among those who complained was the survivor of a Glasgow bus crash in which two adults and three children died.
The advert shows former footballer Gary Lineker driving a bus while eating crisps. He is so busy munching away he fails to notice a low bridge sign and hits it. The top of the bus is sliced off with a loud crash.
Louise Penman spent two weeks in hospital after a double-deck carrying Girl Guides from the Drumchapel area of the city crashed into a railway bridge in 1994.
The 24-year-old, who now lives in Kilmarnock, Ayrshire, was shocked by the advert. She was among 91 people who complained to the Advertising Standards Authority.
She said: "It has been a horrific couple of weeks. We feel more for people who lost family – we are still here. I do not see how they can justify an advert like that for a bag of crisps.
"It's so graphic and horrific. I can't believe they think it is fine because it was such a tragic time for us."
Walkers said they had never set out to cause offence and apologised for the distress.
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Saturday 11 February 2012
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