High fashion online retailer Asos is launching a "try before you buy" service, giving customers the option of ordering clothing from its Barnsley warehouse, trying it on at home and only paying for what they like.
Customers won't have to pay upfront and can wait 30 days after their items are dispatched to pay for the ones they want.
Asos appeals to fashion loving 20-somethings and this service will allow them to use their own homes as a changing room.
The service is being launched today and will involve customers clicking on an app to try any of Asos's 85,000 products at home.
Customers choose what they want to try on, get the items delivered, try everything on at home and decide what they want to keep. Items they don't want are sent back so customers only pay for what they want to keep. They have to pay within 30 days of their order being dispatched and there is no interest payable or fees for the service.
A spokesman for Asos said payment reminders via email and texts in the run up to the 30 day point will remind people to pay. The firm expects minimal fraud as this has been the case in overseas territories.
The service is powered by Klarna Pay Later, Europe’s leading payments provider, and the UK launch follows successful implementations with Asos in Germany, Austria, Sweden, Finland and Norway.
Nicola Thompson, global trading director at Asos, said: “We are constantly looking for new ways to improve the Asos experience for our 15.4 million customers around the world.
“We know people love the option of paying later only for the things they keep, and are excited to introduce this for customers shopping on our app in the UK.”
To pay with Klarna Pay Later, you need to be 18 years of age and have a mobile number, email and UK residential address.
Once an order has been confirmed, customers will receive an email from Klarna with payment instructions. They then have 30 days to complete the payment online.
Earlier this month, Asos announced plans to invest a further £14.5m in its Barnsley warehouse over the next 12 months following a sharp rise in annual profits.
Asos, whose high-profile fans include singer Rita Ora and former US First Lady Michelle Obama, has its main warehouse in Barnsley and is the town's biggest employer.
The firm has invested £13m in the Barnsley site over the past 12 months to create a second dispatch sorter, additional in-bound conveyors and a fifth packing module.
The new investment in the Barnsley warehouse, which employs around 4,000 people, will be spent on restaurant upgrades, locker rooms, relaxation spaces and the creation of a well-being centre. Asos will also spend money on onsite automation, increased office space and a new car park.
The warehouse has created an extra 300 jobs over the last 12 months and there are plans to create 500 fixed term contracts over the coming 12 months.
The site has increased the minimum wage to the UK Living Wage Foundation rate of £8.45 for all workers after three months' service, a 9 per cent increase over the past 12 months. It has also taken on 60 warehousing apprentices through its relationship with Barnsley College.