Better class of shopper at Waitrose says ‘stuck-up’ Cameron

Better class of customer:  Northern Ballet Academy students dancing in the aisles at Waitrose in Leeds, in 2010

Better class of customer: Northern Ballet Academy students dancing in the aisles at Waitrose in Leeds, in 2010

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Labour has branded David Cameron “stuck-up” and “empty-headed” after he praised Waitrose for attracting the best grade of customer.

The Prime Minister gave his views on “supermarket sociology” as he visited a store run by parent company John Lewis in Cheadle, near Manchester.

“I have got a piece of supermarket sociology, which is that there is something about Waitrose customers ... they are the most talkative,” Mr Cameron reportedly told staff yesterday.

“I found that if I shop in Waitrose it takes me about twice as long as everyone wants to stop you and have a chat.

“Whereas in other supermarkets I find I can dart round very quickly and get everything. It is something about your customers, they are very talkative, engaged people.”

Mr Cameron revealed that he shops at Waitrose – regarded as a favourite of the middle classes – whenever possible. He uses Ocado – another firm catering to the higher end of the market – to deliver goods to Downing Street.

However, he said he went to Sainsbury’s near his constituency home in Chipping Norton, Oxfordshire, “because there isn’t a Waitrose”.

The comments drew a personal attack from shadow Cabinet Office Minister and Barnsley MP Michael Dugher.

“Families are on average £1,600 a year worse off since David Cameron became Prime Minister,” he said.

“Most families understandably have to shop around and watch every penny because of the cost-of-living crisis, plus very many people increasingly have to rely on food banks.

“This is a world away from that of David Cameron.

“There’s nothing wrong enjoying shopping at Waitrose. But Cameron seems to be saying that at Waitrose you get a better class of shopper.

“This is a bizarre and empty-headed intervention from a Prime Minister who increasingly gives the impression of being stuck-up and out of touch.”

The gaffe quickly became widely-mocked on social media, with numerous parodies being posted by users, many of them shocked to discover that Mr Cameron had ever gone shopping.

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