Bigger slice of online market

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PIZZA delivery firm Domino’s reported strong sales growth yesterday, as more consumers ordered fast food, as well as their shopping, online over Christmas.

In line with trends seen across the retail sector, Domino’s said a fifth of online business now came from customers using mobile devices such as smartphones and tablet computers, compared with 10 per cent a year ago.

Its online sales were up 56.6 per cent to £84.1m in the UK and Ireland in the 14 weeks to December 30, a figure which included £2m of sales in a single day for the first time. E-commerce now accounts for 55.7 per cent of deliveries in the UK, against 44.3 per cent in 2011.

Across the business, system sales rose 20 per cent to £174.5m in the 14 weeks, although the improvement was helped by an extra trading week this year.

Like-for-like sales in 612 mature UK stores grew by five per cent, in line with the trend seen over the rest of the year.

The group holds the master franchise to own, operate and franchise Domino’s Pizza outlets in the UK, Ireland and Germany.

It opened its first UK store in Luton in 1985. It acquired the German franchise in April 2011.

The company has around 39 outlets in Yorkshire. Altogether, Domino’s employs around 1,000 staff in Yorkshire and North Lincolnshire. Each outlet employs, on average, around 30 people.

Last summer, Domino’s sales were boosted by the bad weather and soccer fans staying in to watch Euro 2012.

In results published in July 2012, Domino’s said more people had chosen to stay at home and order pizzas during the terrible summer weather.