John Lewis saw year-on-year sales slip for the week to December 20 as record figures from November’s Black Friday deals dried up further demand for home technology such as TVs and iPads.
The employee-owned firm said yesterday year-on-year sales for the week fell 2.4 per cent, with sales in its electricals and home technology division down 10.8 per cent.
That performance was a sign of “the growing significance of Black Friday on the shape of pre-Christmas trade”, it said.
“Black Friday”, a heavily promotional shopping frenzy day imported from the United States, helped John Lewis to post its biggest ever week for sales in its 150-year history earlier this month, and pushed British retail sales growth to a 27-year high.
Total sales for the week to December 20 still grew by 6.5 percent on the week before to £160.6m, however, as customers left it late to complete their Christmas shopping.