Boutique going by the book for Games

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Boutique Media Communications has been appointed by publisher Wiley to promote a range of official Olympics books in the lead-up to the London 2012 Olympic and Paralympic Games.

David Byrne, director of Leeds-based Boutique Media, said: “Wiley is a publishing brand with real heritage and an exciting new client for Boutique. As one of the official publishers of the London 2012 Olympic and Paralympic Games, they have nine books to promote around the event, which creates a real opportunity for us to think a little differently and creatively about promoting the range of titles within the portfolio.

“With 2012 the year of the London Olympics, it is fantastic to be working with a client so closely involved with the big event.” The first two books are called The Games and Heat of Moment.