Brewery rebrands to focus on county roots

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WHARFE Bank Brewery has unveiled a new brand identity, reflecting its location on the banks of the River Wharfe in Yorkshire.

Martin Kellaway, brewery partner and managing director, and his team, have reinvented the brand and beers “to embrace the mounting modern craft beer scene both at home and abroad”.

Last year saw the brewery exceed its turnover target of more than £800,000, equating to year-on-year growth of 28 per cent in volume terms.

Mr Kellaway said: “The evolving beer range and re-brand is a vital part of our expansion plans, and we are immensely proud that our beer is brewed by dedicated people here in Yorkshire.

“Recent international and local research has clearly highlighted that we should draw on our location and the associated provenance of Yorkshire, coupled with a simple and clean look to reflect the hand-crafted values that each beer brings.”

The new brand has been created to enhance the brewery’s on-bar and on-shelf presence, with new vehicle livery branding, web and social media development, new shaped pump clips and “contemporary labelling” of its new range of premium bottled beers and craft keg beers.

In 2013, the brewery secured regional listings across Yorkshire and the Humber with Tesco and Sainsbury’s for its bottled beers, Tether Blond and Yorkshire IPA.