A CRAFT brewery reached for the skies to mark the success of a fundraising venture that will help to grow its business empire.
BrewDog revealed that it had raised £5m in the first 20 days of its crowdfunding scheme, Equity for Punks.
To celebrate raising a fifth of its £25m target in less than three weeks, BrewDog dropped taxidermy ‘fat cats’ carrying the Equity for Punks prospectus from a helicopter over the City of London.
Altogether, 526,316 shares in the brewery have been made available, for a minimum investment of just £95 for two shares.
The stuffed animals were parachuted into the City after being thrown out of a helicopter by James Watt and Martin Dickie, the company’s co-founders.
The capital raised from investors will be used to fund an expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant. With the funds raised, BrewDog plans to build a new brewhouse to operate in tandem with its existing brewhouse in Ellon, Aberdeenshire.
Alongside funding new projects in the UK such as a distillation plant, new craft beer bars and a craft beer focused hotel in Scotland called The Kennel, BrewDog intends to use the capital raised to establish a small US-based brewing operation. According to its website, BrewDog is an alternative small business owned by thousands of people who love craft beer. BrewDog already has bars in Leeds and Sheffield. More bars are planned in Leeds and York later this year.