ONCE upon a time, sportsmen wore baggy shirts and relied on the “magic sponge” to revive them.
Today, coaches rely on a rather more sophisticated approach to help their protégés achieve their potential. An innovative company at the forefront of ‘athlete analytics’ has been selected to represent UK design and creativity at the Global Investment Conference 2015, which takes place at Lancaster House in London today.
Catapult, an Australian company that has its UK base in Aire Street, Leeds, will be showing off its wearable technology for rugby players. The GPS tracker technology is embedded into sports shirts, which enables Catapult to monitor an athlete’s performance, risk and readi-ness.
The company has been selected by UK Trade and Investment (UKTI) to demonstrate to a global audience of investors, entrepreneurs and ministers how the UK is leading the field in sport analytics.