A local entrepreneur is launching a new chauffeur service targeted at the grey pound – the term given to wealthy people who have retired.
The business will offer private and corporate clients, in particular people who have retired and those who prefer not to fly, a personalised service for journeys across the UK and Europe.
WeChauffeur.co.uk has been set up by construction entrepreneur Mark Bowman. He identified a growing market to provide retired travellers with a high end transport alternative to short haul and UK flights and rail journeys, as well as to cater for the resurgent corporate demand in the region as the economy improves.
Together with fellow director Sean Sanpher, they have launched the Harrogate-based business to provide tailored, high-quality driver and car services for private and corporate clients operating from Yorkshire, but undertaking jobs across Europe.
“Many retired people still want to travel regularly, well into their 70s, 80s and 90s, and being driven to London, Paris or even further afield becomes a practical option when you factor in insurance and health issues,” said Mr Bowman.
“With most hire car firms refusing to rent cars to those over 70, many retired travellers need to have their own vehicles abroad, but may not want the hassle of driving themselves to Europe.”
The company has invested in a range of luxury vehicles including a £90,000 Audi A8 limousine and a £50,000 Mercedes Benz. It is already seeing significant online enquiries, even before the firm’s launch this week.