City enters Transpennine partnership to attract more visitors

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YORKSHIRE’S magnetic appeal as a tourist destination shows no sign of fading a new survey shows.

The latest International Passenger Survey (IPS) show the value of international trips taken to the county has increased by 22 per cent compared with a 3 per cent increase nationally.

Results for the second quarter of 2011 (April-June) shows that not only are more visitors from overseas coming to Yorkshire – an increase of 16 per cent for the same period compared to 7 per cent nationally – they are also spending more.

Gary Verity, chief executive of the official tourism agency, Welcome to Yorkshire, said: “This is excellent news and validates the work we have been undertaking overseas to bring visitors to Yorkshire.

“It’s also a good indication that our county may well be the top destination outside of London for people visiting the UK both in the lead up to and during the 2012 Games.”

The growth in visitor numbers and their spending follows extensive marketing and PR campaigns in various overseas markets, including Germany, France and Asia.

Meanwhile the number of overseas visitors to the UK continued to rise during the first part of autumn 2011, figures showed yesterday.

And while Britons are spending less during their trips abroad, foreign nationals are increasing their spending while in the UK.

From the Office for National Statistics, the figures showed that overseas residents made 2.53 million trips to the UK in September this year.

This was slightly up on the September 2010 total and took the total number of visits for the first nine months of 2011 to 23.33 million - rise of 3 per cent on the January-September 2010 total.

Spending by foreign residents during the trips they made to the UK rose from £1.44bn in September 2010 to more than £1.54bn in September 2011.

Two of the most well-known tourist destinations in the north of England, York and Blackpool, will announce today they will be working on a range of projects in developing their attractiveness to visitors.

The collaboration between the two councils will involve sharing experience, specialist knowledge and equipment.

Councillor Graham Cain, Blackpool Council’s cabinet member for tourism and culture: “We are delighted to announce this partnership with York Council which will see us both sharing valuable knowledge and experience in order to develop what our councils can offer to both residents and visitors in the future.”