Sue Ryder, the national health and social care charity, has chosen Yorkshire-based Clearsilver Marketing to handle the delivery of its annual signature fundraising events.
The Leeds company won the marketing contract following a five-way pitch.
The brief is to deliver 11 events across the UK from September. Sue Ryder wants 8,000 people to take part.
Louise Leach, managing director, said: “We are thrilled to be working with Sue Ryder to create a signature event that raises significant funds as well as awareness for the charity.
“This represents a rare opportunity to be involved with the planning, development and implementation of a mass-scale campaign from the very beginning, and we are looking forward to taking that journey with the team at Sue Ryder.”
Clearsilver has credentials in the charity sector, having worked with The Haven, The Variety Club of Great Britain and Battersea Dogs and Cats Home.
It will start publicising the events from March.