Comment: Leeds United revolving door policy hits city’s economy and prestige

Massimo Cellino.
Massimo Cellino.
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If there is an object lesson in how not to run a successful business, it is provided by the latest managerial merry-go-round at Elland Road where the unfortunate Steve Evans is poised to become the sixth manager since the impulsive Massimo Cellino took control of Leeds United less than two years ago.

A job once associated with many of the the game’s greatest names, it is now the least secure in football and the revolving door policy is indicative of the club’s sorry decline from European Cup contenders to Championship also-rans.

No credible private sector enterprise is run like this – Leeds United’s one-time rivals Manchester United and Arsenal built their football and commercial success on continuity at the top - and it would be remiss not to highlight the wider ramifications.

Many towns and cities have discovered that Premier League football is integral to the success, and dynamism, of their local economy because games attract spectators from far and wide.

Unfortunately, the biggest loser of all will be the West Yorkshire city, and those working in its leisure industry, until there is stability on and off the pitch at Elland Road.