Consumers back ‘Made in Britain’ label

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Most consumers want a “made in Britain” marque on goods to pinpoint products that have been manufactured in this country, according to a new study.

A survey of 1,000 people by UK cooker manufacturer Stoves showed half were confused about which brands claimed to be British and more than two-thirds called for an official seal for products made in Britain.

Denver Hewlett, chief executive of Stoves, said: “A standard industry marque would certainly help the public in their purchasing decisions and it is something we intend to use on all of our made-in-Britain products as a result of this campaign.”

The call comes after it was revealed the fight against misleading food labels has taken a major step forward as the European Parliament presses forward with plans to make retailers label food with its country of origin.

The European Union’s Committee for Environment, Public Health and Food Safety has voted in favour of marking all meats, poultry, dairy products, fresh fruit and vegetables with the country that they were produced in.