The Wensleydale Creamery, a local supplier of Yorkshire Wensleydale Cheese, has seen a massive increase in smoked cheese sales in the run-up to Christmas.
It is predicting that over 16,000 cheeses will have been sold in Asda stores across the UK by the end of the festive season.
In response to customer demand, the Leeds-based supermarket introduced Smoked Wensleydale cheese as a new Extra Special own-brand product sold nationwide in over 300 stores for Christmas 2013.
The cheese is naturally smoked using oak chips at The Wensleydale Creamery. It maintains the crumbly characteristics of Yorkshire Wensleydale cheese, whilst the rind develops a golden beech colour from the natural smoking process.
Wensleydale cheese has been made in Wensleydale since 1150, when the Cistercian monks first settled in Wensleydale, bringing with them their cheese-making recipes and skills.
The Wensleydale Creamery makes its cheese in the heart of the Yorkshire Dales National Park, using milk from local farms.