Damp summer boosts sales at outdoor retailer

The Mountain Warehouse has seen its sales and profits rise
The Mountain Warehouse has seen its sales and profits rise
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THE damp summer may have infuriated sun-worshipping Britons, but it helped keep the tills ringing at the Mountain Warehouse.

The cool weather seems to have encouraged more people to run or cycle to the hills. Outdoor retailer Mountain Warehouse has announced a 24.7 per cent jump in first half sales to £59.3m, which has helped it deliver record half-year results.

In the six months ended August 30, Mountain Warehouse’s pre-tax profits rose 31 per cent to £4.3m. The company said its multi-channel approach continued to perform well, with internet sales up 41.3 per cent. Online now accounts for almost 20 per cent of revenue.

Mark Neale, Mountain Warehouse’s chief executive, said: “We have had another amazing six months, helped by the wet August, but with our summer products also selling well earlier in the season. Our cycling and running ranges also continued to perform strongly and well ahead of last year. I’m delighted to say, as we head into autumn, that this has continued, which means that 2015 is shaping up to be another record year.”

The Mountain Warehouse has 17 stores in Yorkshire, including outlets in Beverley, York, Ilkley and Harrogate. The business is set to open 34 stores in 2015, bringing the total to 225. The company has also started making direct sales into the Chinese market through Alibaba’s T-mail website.