David Cameron arrives in Lanzarote for Easter...after telling Brits to holiday in Yorkshire

David Cameron and his wife Samantha pictured on holiday in Lanzarote in 2014.

David Cameron and his wife Samantha pictured on holiday in Lanzarote in 2014.

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David Cameron has arrived in the Canary Islands for a family holiday despite his £1m PR campaign to get families to visit flood-hit Yorkshire this Easter.

It is the third year in a row that the Prime Minister and his family have spent time on the holiday island.

A picture of the premier carrying a plate of food was posted on Twitter by fellow tourist Alicia Fisher, who asked: "Why is David Cameron in my hotel?"

Rugby player Jim Hamilton Tweeted: "Nice chatting to @David_Cameron about all things politics (weather) in lanzarote of all places."

The Camerons were reported to have arrived late this morning, hours before Parliament was due to start its Easter recess, on an EasyJet flight - and are due to return next Wednesday.

It prompted an angry reaction from Liberal Democrat leader Tim Farron, whose Westmorland and Lonsdale constituency covers many of the most popular spots in the Lake District.

In January the Prime Minister launched a £1 million PR campaign in Grasmere to encourage British families to spend their Easter holidays in the north.

Prime Minister David Cameron said at the time 'from York Minster to Honister Mine, Carlisle Castle to the Leeds Armouries, the north has some of the most iconic tourist attractions the UK has to offer' and Environment Secretary Liz Truss said she wanted families to visit flood-hit communities this Easter.

Mr Farron said: "The Prime Minister has jetted off already for a few days' relaxation in Spain.

"So while the Prime Minister ignores his own comments about visiting the North, what I am saying is that we are open for business and I urge people to come and visit and see some of

the beautiful scenery in the country.

"But for everyone else the added bonus is that you seem guaranteed not to bump into him."

Addressing Tory MPs hours before jetting to the Spanish island, Mr Cameron admitted it had been a "tough week" following budget U-turns and former work and pensions secretary Iain Duncan Smith's resignation.

In his end-of-term address he said he could "do with more time to think" as he tried to cope with the fast-paced 24-hour news cycle.

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