Hull college produces video to sell itself and the city to potential headteachers

Hull MP Alan Johnson appearing in the video

Hull MP Alan Johnson appearing in the video

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A NEW UNIVERSITY technical college set to open in Hull in 2017 has taken the unusual step of adveritising for a head teacher with a promotional video to sell both the school and idea of living and working in the city.

The recruitment drive to find the leader of the new Ron Dearing UTC includes a microsite – www.joinrondearingutc.co.uk – with a video featuring city leaders praising the job and Hull itself.

The video includes contributions by Hull West and Hessle MP Alan Johnson MP, who has championed the UTC; Martin Green, the chief executive of Hull UK City of Culture 2017; and Finbarr Dowling, Hull project director of Siemens, one of the UTC’s employer sponsors.

On the video Mr Johnson says: “This is a city on the up and it’s a great place to live and work. The people who come here discover its secrets. It’s got a heritage, a history, a buzz about the place.

“We have great sixth-form colleges, a fabulous university and now a UTC which adds to that range of educational opportunities in the city. Added to all that, you have the prospect of great economic growth and a transformation in the city’s fortunes.”

Mr Green, who oversaw the London 2012 games’ opening ceremonies, adds:“The overwhelming sense you get of Hull is that you are in the middle of a perfect storm. It has a great music scene and a great theatre scene and there is such a sense of change that really hits you when you come to live here. This is an open and friendly place. I was personally welcomed with open arms. I felt like a resident in every sense of the word in a very short space of time.”

And Mr Dowling said: “There is a real feeling in the city that it’s going places. It’s a city that feels like a town. It’s a city where everybody knows everybody; where it’s easy to network and connect. The Ron Dearing UTC will be right bang in the middle of the city centre, in the middle of all this regeneration and all this culture. It’s got great restaurants, great bars, great sport – it’s got everything. I love that about this city.”

UTCS are schools for 14 to 19-year-olds which combine a technical education with traditional subjects. Pupils can join them at either 14 or after their GCSEs. There are currently two UTCs in Sheffield and Scunthorpe and another three planned to open next year in Leeds, Scarborough and Sheffield . Hull’s UTC – named after Hull-born Ron Dearing, an educational reformer who promoted technical and vocational education – is set to open in £10m purpose-built premises in Hull city centre in September 2017. It will accommodate up to 600 students and specialise in digital technology and mechatronics – a combination of computing and engineering.

The UTC is sponsored by the University of Hull and local employers Siemens, Spencer Group, Ebuyer and KC. The UTC is also supported by Hull City Council.

Charlie Spencer chairman of the Ron Dearing UTC Trust and executive chairman of Spencer Group, said: “Hull’s fortunes are very much on the rise – there has never been a more exciting time to live and work here.

“By establishing the UTC, we intend to change the educational landscape of our city and region to support and accelerate its ongoing transformation. The video we have produced as part of the recruitment process puts this important role within a wider context.

“We are offering a hugely exciting opportunity to shape and lead a best-in-class institution within an area moving forward at a dramatic pace and offering exceptional quality of life. The appointment of principal sesignate is crucial to our ambition to establish the best-performing college of its kind in the UK and a flagship for the rapidly-growing UTC movement.

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