Olympics boosted Britain’s name abroad, study says

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BRITAIN did a good job of organising the Olympics to bolster the nation’s reputation abroad, a British Council study claims.

London 2012 was well-organised, according to 64 per cent of the 8,000 adults surveyed from 11 key overseas economies.

The high profile Games showed the UK to be a confident and multi-ethnic society, 55 per cent said.

 

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