Ensuring customer is at heart of everything

Thriving: Yorkshire is home to many successful businesses.
Thriving: Yorkshire is home to many successful businesses.
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BUSINESSES along with entrepreneurs throughout Yorkshire face many challenges as they strive to start up a new venture or develop an existing one in the face of increasingly competitive markets.

Mark Heyes, RBS director – business development, based in Leeds, believes building strong relationships with customers is key to driving success.

“At RBS we specialise in looking after the financial needs of SMEs and mid to large corporate businesses.”

The excitement generated in Yorkshire by the Tour de France has impacted on businesses across the county.

“We are keen to work with local businesses who are capitalising on this success and need support for growth. Yorkshire is home to a diverse business community where relationships form an important part of business success.

“We recognise that relationships with our customers are the most important thing. It’s all about sitting down with our customers and finding out how we can help them.

“We are constantly looking at ways to support business owners and demonstrate how we can think outside the box.

“It’s all about adding value and not just meeting their lending needs. Offering introductions to likeminded business owners and using our business connections for their benefit has proven to be successful for many of our customers.

It shows that we do actually care about our customer’s success and want to help them on their journey of growth.”

He said the bank believes in responsible lending and forging close working partnerships with its customers to provide them with the necessary support and expertise.

“We can connect our customers to the people they need to make their businesses successful.

“It is an important part of a relationship manager’s job to be well connected with the professionals in their area of business and to understand the market.”

He said specialist sector expertise, for example in healthcare, real estate or with education, is also crucial.

“Customers are at the heart of everything we do and for that reason we focus on making banking simple and straightforward, enabling customers to concentrate on what they do best – running their own businesses.”

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Are you a small or medium sized enterprise? Tell us your success story so we can share it with the region.

Email smeinsight@ypn.co.uk