Former national farming leader Peter Kendall has been appointed as the new chairman of the Agriculture and Horticulture Development Board.
The Government has named the former president of the National Farmers’ Union as the replacement for John Godfrey.
The levy board represents the cattle, sheep, pigs, milk, potatoes, cereals, oilseeds and horticulture sectors.
Mr Kendall will serve a three-year term. It is his second major appointment this spring, having recently been elected as the new president of the World Farmers’ Organisation.
Mr Kendall said: “I have for a long time expressed great optimism in the future of British agriculture and I believe AHDB must be central to providing farmers and growers with the tools required to deliver growth over the coming years.
“John Godfrey and his team have worked hard to drive synergies and reduce administrative costs to levy payers. It is essential that this work continues and a clear vision is communicated to levy payers to earn their support and backing for the important work that will be required to ‘grow British agriculture’ over the coming years.”
Fiona Fell, wife of Hugh Fell, the chairman of Bedale-based land agents George F White, has been appointed to the AHDB board, and has also been chosen as the new chairman of the Potato Council. Mrs Fell, of Northumberland, comes from a farming family in Worcestershire and has been an independent member of the Potato Council board since 2008.