Football clubs are generally applauded for their on-the-pitch performance and competition triumphs.
But Wednesday night saw Huddersfield Town celebrated for its work in improving the lives of the people in its local area.
The Football League Championship club was named winner of Excellence in Business Community Award, sponsored by global insurers QBE, in recognition of its charitable activities through the Huddersfield Town Foundation.
Sean Jarvis, commercial director at Huddersfield Town, told The Yorkshire Post he was delighted to accept the award.
He said: “To be recognised for the effort we’ve put into the community is a great achievement.
“In our industry it’s about winning silverware, but that’s not always on the field, sometimes it’s off it as well.”
The Foundation was launched in 2012 by the club’s chairman, entrepreneur and Card Factory founder Dean Hoyle, bringing together a series of initiatives to help young people in Huddersfield and the surrounding areas.
With support from local businesses, individuals and Terriers fans, the Foundation runs breakfast clubs and reading projects to improve the health and wellbeing of children in the town.
It also runs events and trips, and has taken almost 2,000 youngsters to its 2011 and 2012 Play-Off Final matches at Manchester’s Old Trafford and London’s Wembley stadiums.
Mr Jarvis said the award was recognition of the many supporters that have enabled the Foundation to carry on its work.
He said: “This one is great for not only the players, but the staff behind the scenes, all the businesses that have been involved in our community work and all the fans that have contributed as well.
“There’s been a lot of money raised that’s supported local charities, a lot of businesses have worked together, so that community spirit in Huddersfield is fantastic.”
Mr Jarvis also praised the work of Portakabin Group and Linbrooke Services, who were shortlisted in the category.
He said: “The whole ethos about putting something back into your community is so important.
“There was a key phrase that was mentioned a few times tonight, and that was ‘make a difference’.
“The work that we, and the businesses and the fans, have done through the Foundation is about trying to make that difference for years to come.”