First quarter sales at Heineken driven by Asia and America

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Sales at the world’s third largest brewer, Heineken, were driven by Asia and America, as the group’s first quarter revenues beat expectations.

The Dutch brewer’s revenue grew 2.2 per cent organically with group revenue per hectolitre up 0.3 per cent.

Heineken, which brews John Smith’s at Tadcaster, saw beer volume grow 2.2 per cent, with positive growth momentum in Asia Pacific and the Americas regions, more subdued growth in Africa Middle East and slightly lower volumes in Europe

Jean-François van Boxmeer, chairman of the executive board & CEO, said: “We have made solid progress through the first quarter, with top-line growth reflecting the benefits of HEINEKEN’s geographic diversity and our continued focus on marketing and innovation.

“Volumes were once again strong in Asia Pacific and Americas, offset by slightly lower volumes in Europe and more subdued volume growth in Africa Middle East. Heineken premium volume growth continued, especially in developing markets.

“Whilst pricing continues to be limited by deflationary and off premise pressures, and markets including Nigeria and Indonesia are challenging, we remain confident of delivering on expectations for the full year.”

Heineken volume in the premium segment grew 6.2 per cent, with growth across most markets.