Gleeson Homes says reservations ‘significantly higher’ thanks to Help to Buy

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​​GLEESON Homes, an urban regeneration specialist in the North of England, reported a good performance in the first three months of 2014 and said reservations are “significantly higher” than last year.

Gleeson has seen strong demand for homes in deprived areas of Yorkshire and has over 10 developments in the county including a 381-house site in Kilnhurst, Rotherham.

The company said demand for three-bedroom houses in former pit villages and other deprived areas of Yorkshire is driving the regeneration of some of the most unloved parts of the county.

​Gleeson said t​he Government’s ‘Help to Buy’ initiative continues to be a popular scheme for ​its​ customers, with 31​ per cent​ of the completions in the year taking advantage of the scheme.

The group, which specialises 
in low cost family homes, currently has 37 active sites, compared with 29 in the same period last year.

The company expects to record more than 540 completions in the year to June 30, a 33 per cent increase on the 406 units completed in the previous year.

Total sales year to date are up 63 per cent on last year.

Gleeson said this means that the group will enter the next financial year with a strong forward order book.

​The housebuilder said it​ is in active discussions ​over the 
acquisition of a further 10 sites which, if purchased, will add 1,300 plots to the regeneration land pipeline.

This will take the total number of plots to more than 6,100.