Harrogate Spring Water has signed a deal to supply the Ministry of Defence with two million bottles of water this year.
The announcement comes 100 years after the company’s previous contract with the department, supplying water to British Forces in Bombay in 2014.
Harrogate Spring Water will provide bottles of its still water to the MoD’s worldwide food supply contractor, Purple Foodservice Solutions, who will distribute it to the Royal Navy, Army and Royal Air Force via MoD bases in the UK and around the world, as well as on HM ships and submarines.
The move is expected to significantly drive sales for the family-owned company, which has a £10m turnover and produces 80m bottles of water a year.
Harrogate water’s relationship with the British Armed Forces stretches back to the First World War, when wounded soldiers were sent to Harrogate to receive treatments at the Spa, which included drinking the restorative mineral waters. During this period Harrogate was also the UK’s most exported water.
The agreement to supply the MoD with bottled water follows Harrogate Spring Water’s recent rebrand, which includes the introduction of the ‘diamond’ bottle design.
James Cain, managing director of Harrogate Water Brands, said: “We’re absolutely thrilled to be supplying British sailors, soldiers, airmen and airwomen with our spring water today.
“It is incredible to think that Harrogate water was playing its part in hydrating the troops during the First World War.”
He added: “The armed forces do such an incredible job; I don’t think we can ever begin to understand the pressures they go through on our behalf.
“To commence this special relationship on such a historic and unforgettable anniversary 100 years on makes us very proud indeed.”
Harrogate Water Brands, which draws on a 400-year heritage to manage the Harrogate Spring Water brand, employs 44 staff in the town.
Spring water was first discovered in Harrogate in 1571.
Harrogate’s water is available in both still and sparkling and has been voted the Best Sparkling Water at the International Water Tasting Awards at Berkeley Spring in the US.
Harrogate Water Brands owns and manages Harrogate Spring Water and ethical water brand Thirsty Planet, which was the official water partner of the Rugby League World Cup and has raised over £1.6m for award-winning charity Pump Aid.
Harrogate Spring Water is the Official Water of England Cricket and Yorkshire County Cricket Club.