YORK hoteliers had reasons to be cheerful this year, despite the terrible weather, according to new research.
Analysis conducted by PricewaterhouseCoopers (PwC) found that York’s hotel sector outperformed many of its regional rivals earlier this year.
The results show that York had a hotel occupancy rate of 78.4 per cent in the year to August 2012, compared to 70.1 per cent in Leeds, 66 per cent in Sheffield and 52.9 per cent in Bradford.
The study also found that London’s hotel occupancy rate will drop to 80 per cent this year, which is an annual fall of almost two per cent.
Location has been key to the regional success stories in 2012, according to PwC.
Many cities had an “erratic and unsatisfactory year” as the Olympic effect put visitors off visiting parts of the UK.
The best performing regional cities were Belfast, which was boosted by an exhibition to tie in with the 100th anniversary of the sinking of the Titanic, and Aberdeen.