GADGET enthusiasts were queuing in the rain this morning to be among the first to claim ownership of Apple’s latest iPhone, so it was appropriate that the new model is now water resistant.
The iPhone 7 has become known as much for what it doesn’t have as what it does.
The “home” button has been removed and there is no headphone socket. Instead, users must connect via an adapter or use a cordless headset.
Apple’s own wireless “AirBuds” will carry a price tag of £159 when they go on sale late next month.
The phone itself, which comes with a black and jet black finish for the first time, starts at just under £600, but the cost didn’t deter today’s early adopters.
First in the queue at the Apple Store in Covent Garden was Paul du Buf, 49, from Croydon, who collected a silver iPhone 7.
“I’m just really excited about the new iPhone,” he said. “I really wanted the new camera and the new software.”
Apple said many versions of the phone had already sold out and that the early queues were made up of largely of buyers who had pre-ordered one.
Mobile phone operators also began selling the new handset yesterday, often discounted to around £100 on a £40-a-month contract.
The wide variety of tariffs led one security firm to warn of counterfeit models starting to flood the market.
Stuart Fuller at NetNames said: “Many consumers will be scanning the internet for more affordable options, opening the door to counterfeiters to flood online marketplaces with cheap fakes.”
Meanwhile, a new version of the Apple Watch, called the Series 2, also went on sale yesterday.
The firm’s first timepiece, released 18 months ago, drew mixed reviews, and the new model is being targeted squarely at fitness enthusiasts who want to track their performance.
The launch did not go entirely to plan, with the release of Apple’s new operating system a few days ago reported to have rendered some existing phones unresponsive. The firm issued a modified version shortly afterwards.