THE hit BBC TV show the Great British Bake Off has encouraged a new generation to get cracking in the kitchen.
This is great news for the team at James Potter Yorkshire Free Range Eggs who are planning to open a new packing centre to keep up with demand from the budding bakers who want to emulate the success of iconic figures like Mary Berry.
If the proposal gains planning permission, the packing centre could be up and running early next year, creating around five jobs. The Thirsk-based family firm has an army of 200,000 hens who roam free to produce around 2.5m eggs a week. The vast majority of these eggs are destined for supermarket shelves, where many of them, it seems, are being snapped up by cake makers.
James Potter is the main brand of Yorkshire Farmhouse Eggs, which was founded by Susan Potter and her husband Roger more than 30 years ago.
In recent years, their son James has become established as the “face” of the business, which employs 32 staff. The company’s current turnover, including production, is around £20m, compared with an estimated £18m the year before.
Adrian Potter, one of the company’s directors said: “We’re very pleasantly surprised that sales have not only held during summer, but grown considerably. Provenance and trust is important and people like brands they recognise. Eggs are a relatively cheap source of natural protein.
“The current baking craze – driven largely by the Great British Bake-Off – is clearly having an impact, but people are also using eggs for restaurant-type dishes they can cook at home and as part of low-fat, balanced diets.”