LABOUR will attempt to convince the women of Yorkshire that they would be worse off under a Conservative government when the pink bus rolls into the region today.
Deputy leader Harriet Harman will argue that, since David Cameron became Prime Minister, the average salary for females has fallen more than men’s.
The brightly-coloured vessel powering the Woman to Woman campaign will visit the constituency of Colne Valley and Elmet and Rothwell, which Labour claims has been one of the worst-hit areas.
Analysis of the Office of National Statistics’ annual survey of earnings showed that the actual average wages of women in the two constituencies have fallen by £743.60 and £234 per year respectively from 2010 to 2014.
Ms Harman says that the 2010 the average real terms wage earned by women in Yorkshire and Humber has fallen by £35 per week, from £455 to £418 a week.
Over the same period, the average wage earned by men in Yorkshire & Humber fell by 7.6 per cent.
Woman to Woman aims to win over female voters by highlighting Labour’s women-friendly policies, including boosting the minimum wage to £8 and increasing support for childcare for working parents.
“Women in Yorkshire have been at the sharp end of David Cameron’s cost-of-living crisis since the Tories entered Downing Street.
“Yorkshire currently has the sum total of one Tory woman MP and even she has been deselected and replaced with a man, while all three of the Lib Dems’ MPs here are men. And women here have been hit hard by this Tory-Lib Dem government.”