Labour expected to retain support in Yorkshire

Labour support appears to be holding up in Yorkshire and the Humber but Conservatives are set to increase their vote share, according to an exclusive nationwide survey of voting intentions.

The data shows around the same proportion of people, 41%, who backed Labour in the 2015 General Election intend to vote for the party in June.

But while only 30% of respondents said they backed the Tories at the last general election, 34% say they will do so this time.

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That gain, it seems, is mainly the expense of UKIP, who 8% of people say they intend to vote for - down from 11% who said they voted UKIP in 2015.

Both the Lib Dems and the Greens could see similar vote shares in the region as in 2015, with 8% and 6% saying they will vote for the two parties respectively.

The survey suggests women and young people are more likely to be intending to vote Labour, with 49% of women surveyed in Yorkshire and the Humber intending to vote Labour compared to 35% of men.

More than half (56%) of people aged 25 to 34 said they intend to vote Labour, while 44% of those aged 55 to 64 said they planned to vote for the Conservatives.

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The survey also reveals more than half of voters in Yorkshire and the Humber (55%) claim Brexit will NOT be a factor in how they vote on June 8.

A majority of people believe Theresa May would be a better Brexit negotiator than Jeremy Corbyn, with 52% of people in the region saying they think she'll do the best job compared to 35% for the Labour leader.

Confidence in Theresa May increases with age, with more than three-quarters of those aged 65 and over (77%) thinking she would do the best job negotiating Brexit. Those aged 35 to 44 in the region are slightly more likely to back Jeremy Corbyn as the best negotiator, with 43% support compared to 42% for Theresa May.

Nearly a quarter of people, 24%, are considering voting tactically in the general election in Yorkshire and the Humber, with a further fifth (22%) saying they don't know.

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The over 65s were the least likely to be considering a tactical vote - with 74% said they weren't - compared to 46% of 18 to 24-year-olds and 47% of 25 to 34-year-olds who have ruled out a tactical vote.

The survey was carried out online in partnership with Google Surveys on newspaper websites, publisher sites and Google’s native app. A total of 9,741 people completed it nationwide.