Letters September 15: Morrisons superstores struggle in online age

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From: Peter Hyde, Kendale View, Driffield.

MORRISONS is in trouble due to falling sales (The Yorkshire Post, September 11). As I see it, there are a number of reasons for this. Online shopping is becoming very attractive for young professional people who do not have the time to drive to a huge supermarket and spend time looking for what they want.

Added to that is the fact that not everybody has a car and can travel miles to shop. For older people, these massive stores are intimidating. Local Nisa and Costcutter shops are able to compete price-wise and they are far more friendly places to be in. I feel the small shops will benefit immensely. Good luck to them, they get my vote any time.

From: Andrew Mercer, Guiseley.

HOW reassuring to learn that Sir Ken Morrison is helping the supermarket’s new senior management team and they’re willing to listen, unlike Dalton Philips. Sir Ken knew more than most that customer service and value for money were a winning formula. When he gets round to the local Guiseley store, and changes the depressing culture of “couldn’t care less” service there, I might be willing to give the Yorkshire institution another go. Custom is hard-earned but can be lost very quickly.