From: ME Wright, Grove Road, Harrogate.
CHRIS Bond’s fascinating insight into the history of newspaper advertising (The Yorkshire Post, September 9) calls to mind the small ads in the tabloids, which ran well into the 1960s.
One depicted a long-haired maestro, seated at the piano, with the heading “They laughed when I sat down to play” and promised that we would become another Rachmaninov with their six-month course.
Another offered “Free to bend ex WD [War Department] knickers” and the minutely detailed description which followed enabled pals and I to compose “When you venture out of doors / Wear our double-gusset drawers” – I won’t go on! I think they retailed at 7/6d.
But the most chilling and improbable was the advertisment headed “End truss torture today!” depicting a sinister contraption called the “Salmon Oddy Ball and Socket Truss”.
Bearing in mind that we had the NHS, why would anyone buy that, let alone wear it?