Mamas & Papas signs BlueGem deal

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HUDDERSFIELD-based nursery firm Mamas & Papas has signed a deal with private equity firm BlueGem, which is taking a majority stake in the previously 100 per cent family-owned firm.

Mamas & Papas operates in the UK through its own stores, department stores, and specialist independent retailers, selling more than 3,000 own-design products.

It now sells products in 59 countries, and has recently announced a 118 store rollout in

China. In 2013 the company also opened a transactional website for the US market. Founded more than 30 years ago by the husband and wife team of David and Luisa Scacchetti, the couple have been joined on the management team by daughters Olivia and Amanda. The Scacchetti family said they were looking forward to a strong future working closely with experts from BlueGem.

Mr Scacchetti said: “The directors believe that this is the right step for the company and will help us achieve our aim of becoming the world’s favourite nursery brand. BlueGem are a very well-respected private equity firm and have a great track record of working

with expanding businesses such as ours, providing both investment and advice. Over

the next few months the directors will be working closely with BlueGem to create a

new plan for the future that will enable us to accelerate our global expansion plans.”

Marco Capello, managing partner of London-based BlueGem said: “We are thrilled to support the Mamas & Papas team in continuing their quest to become the world’s favourite nursery brand. Mamas & Papas has always been a quality, premium brand and a haven for expectant parents.”

BlueGem’s previous investments include, among others, Liberty, the London department store and luxury fabric brand.