Morrisons’ special offer in the Jam aisle

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YOU probably don’t expect to be entertained by musicians From The Jam and The Beautiful South’s Paul Heaton at work on a Friday morning.

But at the headquarters of Morrisons in Bradford yesterday, employees were treated to just that. Steve Norman, of Spandau Ballet, introduced the acts.

The musical entertainment, performed in the atrium of the offices to an audience of around 2,000 staff members, marked the launch of ticket sales for music and food festival MFEST, of which Morrisons is the headline sponsor. It is to be held at the grounds of Harewood House in Leeds on July 7 and 8.

As well as giving staff a taste of what is to come at MFEST, chief executive of Morrisons, Dalton Philips, spoke about the firm’s annual results, which were announced the previous day. It reported an eight per cent rise in underlying profits to £935m in the year to January 29, above estimates of around £922m, as well as a 7 per cent increase in turnover to £17.7bn.

Annual dividend was up 11 per cent, as was underlying earnings per share. He thanked staff for their hard work, adding: “I really truly believe we have a fantastic organisation, with a fantastic bunch of colleagues who work for us. You make the difference.”

In an interview with the Yorkshire Post, Mr Philips said of MFEST: “We want to do things differently. We want to get our brand out there in different and new ways and it’s a way to connect with new audiences that we are not necessarily connecting with. The interesting thing about MFEST is you normally go to these rock festivals and rock festivals mean compromise around food... and what we are doing is putting [on] great, contemporary bands that people know and appreciate and combining this with fantastic Morrisons food.”

The line-up includes acts such as Texas, Bob Geldof, Matt Cardle and Scouting for Girls. The firm said £5 from every ticket sale will go to Morrisons Raise a Smile charity for Save the Children.

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